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Even before the Internet took over our lives (and I mean that in a good and bad way) there were marketers who made a great living offline promoting their products and consulting services. One man, speaker/copywriter/bigtimemarketing consultant Dan Kennedy, was someone who took this “old school” knowledge and parlayed it into a strong cyberspace presence. I’ve studied Dan Kennedy’s work and he has greatly influenced a plethora of online marketers as well as many brick-and-mortar businesses who have produced a strong ROI for themselves. Akon Smack That Song Download Video. Dan has said on a few occasions that he’s not a fan of the Internet, and I believe he has said he knows nothing about computers. BUT I am pretty sure the folks on Team Kennedy do. And they do an excellent job for him.

Here’s an interesting aside. I listened to an old cassette program of Dan’s called Mega Speaking circa 1994.

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In it, Dan briefly mentions “The Internet” and some bulletin boards, but at that point in time, didn’t think it would amount to anything as far as creating a profit center for the speaker. I guess times have changed, haven’t they? • Dan’s very knowledgeable about his field, and despite the fact that he calls himself a curmudgeon, he’s a very likable chap. More importantly, the man “walks his talk.” • When it comes to marketing, branding and getting results for small niche neighborhood businesses, from professionals (chiropractors, doctors, accountants) to large conglomerates, Dan delivers.

His USP (which he’s transformed into a strong branding message) is the “The Millionaire Maker.” • He certainly has the guns and ammo to back up his USP proclamation, having been quite successful as an in-demand copywriter/marketing consultant for the Tony Robbins of the world in Gunthy Renker infomercials as well as drastically influencing online millionaires like Yanik Silver. • Take note folks: if you want an education in knowing how to overwhelm a prospect with LOTS of goodies (i.e. Value, value and more value) so you can get their name, snail and email address—with the goal of bringing them into your inner sanctum (a.ka.

Profit funnel)—then this is the site to study. • You want to build your list? Dan does it as well as anyone in the western hemisphere. Dan Kennedy Free Gift Landing Page Scorecard. FREE White Paper: Learn how to optimize every page on your site by downloading our FREE white paper. For even more on landing pages, download our FREE and our white paper.

Strategic Intent – A The Most Incredible FREE Gift—Ever! From Dan Kennedy The “Millionaire Maker” $799.89 Worth Of “PURE” Money-Making Information Yours Absolutely FREE if you are one of the FIRST 253 people to take me up on my outrageous offer!!!! Remember: your headline is your “ad for your ad” and it should a) create curiosity or b) deliver a major benefit to the targeted audience/prospect, and c) produce urgency to move the prospect to action NOW.

Lucky for us, Dan has incorporated all three quite well into this very compelling headline. If you study this man’s work you’ll discover that he has his own style of creating headlines/sale letters. And when you read his sales offers, you’ll know immediately what I’m talking about. So let’s break it down: Dan zeros in on his targeted audience. Not flower lovers, not dog lovers, but folks who LOVE money-making information for their business. Richard Castle Heat Wave Ebook Ita Download. He accomplishes his goal by bribing them with the most effective phrase in the human language to get someone to take action—short of saying, “Freeze, or I’ll shoot!” What is it? It’s FREE gift!

That stops the prospect, because who doesn’t want something for “nothing?” NOW, if you’re wondering what the “catch” is for getting the FREEBIES, and you’ve heard of Dan Kennedy, THEN you’ll immediately be put at ease that this is on the up and up. As human beings we have our guard up against the “to good to be true” syndrome.

Dan creates specificity with not $700 worth of BONUSES, but $799.89 (perceived value). BUT here’s how he creates urgency: it’s only available to the FIRST 253 people who are savvy enough to take action now. Of course, we don’t know if he will really cut it off, but who cares? Dan is using scarcity perfectly. Labeling and Language – A A master marketer and copywriter who sold millions of dollars worth of goods and services should certainly know how to speak to the common man, and Dan does. He’s honed his “one on one” personal voice down to a science.

The language here is easy to understand. 8.Readability Content Density – A This is a long sales letter that uses just the right amount of graphics (which were used only with testimonials) with its sales copy. Not to mention the use of personal, handwritten graphic versions of these testimonials. This was done, I imagine, to show proof that the testimonials were real—and that these folks took the time to handwrite their testimonials.

(whether they did or not). 9.Content Freshness & Urgency – B This is a static “name squeeze” site. I don’t believe it will change much, and I don’t believe folks will come back to see if Dan will offer other freebies.

Dan uses (as stated earlier) the technique of urgency, saying that he is ONLY going to give these freebies out to the first 253 folks. That being said, we don’t know if he’s hit that “magic number,” the first lucky 253. But, if he set a deadline, say April 29th, then after that deadline had come and gone Dan would’ve had to change the offer, or take down the page. Using the particular number of people makes the accountability more ambiguous.

Although I do wonder why Dan didn’t use $799 worth of FREE Information going to the first 799 people that respond. Maybe next time he will. (Or maybe I just gave him an idea.) 10.Load Time – A Loading time was well within the 15 seconds the Mequoda guidelines recommend.

Aesthetics – B Dan believes that “Copy is King,” but I was a tad disappointed that he didn’t use more graphics as far as showing the actual CDs, or perhaps a group photo of his Inner Circle Comrades-In-Arms. This would be a more powerful inducement to send away for his freebies. Could it hurt that the site under-uses graphics? Again, only testing could tell. Could it help? You be the judge.

I also would’ve included a photo of Dan right in the beginning, so you can see this guru’s non-smiling face. (When Dan was marketing a large bootcamp recently, he certainly went all out with his offline marketing and used lots of graphics in his brochures.) 12.Order Options – A The order options are placed where they should be—throughout the copy—so when the prospect has made his decision to sign up, he can be taken there immediately. Conclusion Overall, this lead-generation site worked for me. A powerful, strong offer, with benefit-laden copy, plus effective use of testimonials equals success! • AAA Northeast • American Ceramics Society • Belvoir Media Group • Biblical Archaeology Society • Business & Legal Resources • Cabot Heritage Corporation • Countryside Publications • Dark Intelligence Group • Forester Media • Hearst Communications • Indian Country Today Media Network • Investing News Network • LPM Media Group • National Association of Plan Advisors • Program on Negotiation at Harvard Law School • Prime Publishing • The Successful Investor • Vida y Salud Media Group • Yankee Publishing.

Leaders are readers! At least that’s what I heard in 2005 during the keynote presentation gave at an American Advertising Conference I was attending. He had a compelling message that day, I hope you’ll. Since then, I’ve been dedicated to reading books, ebooks, and listening to audiobooks with a commitment to increase my knowledge and views of the world and business. As a reluctant reader, this was a chore to get in the habit of, but I’m happy to say that I’ve come a long long way since 2005 and have read some great books. If you are not a book reader or taken a serious look at how books can help you develop, please read it may change your perspective for the better. What follows is a comprehensive list of books I’ve read (and re-read in some cases) and hope you’ll find something here to read yourself.

Please feel free to inquire about any of these books. I hope you’ll improve your information diet, your career and daily life will be improved as you bring good information in – I promise. (if you see books repeated across years, that’s because I re-read it!) 2012 Books As of January 7, 2013 Working on compiling the list 2011 Books • Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients by Michael Port • Free: the future of a radical price by Chris Anderson • The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World by Chris Guillebeau • Six Pixels of Separation: Everyone Is Connected.

Connect Your Business to Everyone. Justin is a Relentless Leader and Make-it-happen Mentor. Since the late 90's, Justin has been a digitally focused entrepreneur, marketer and strategic adviser. He's worked with hundreds of small businesses and CEO's, launched countless sales and marketing programs and co-lead the acquisition of a multimillion dollar ecommerce platform. Justin is VP, E-Commerce - National Small Business at Capital One and the co-inventor of. Justin is the father of two amazing boys and is happily married to his high school sweetheart. He is an avid reader, passionate Christ follower, and inspiring motivator.

He likes smart people like you! You can email Justin here: getmccjustin (at) gmail dotcom.